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Absolutely would not trust, steer clear.
The shop has zero legal information, no company info, anonymised email addresses in the T&Cs... this is screaming too good to be true, and you have no way to contact them at all that you can verify... the address is just a cul-de-sac... and Googling the phone number turns up nothing but this site.
Super suspicious from every angle, do not risk your money.
If I wanted to scam someone, selling high value things via the internet in a non-traceable way via a marketplace would rank highly.
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If it sounds too good to be true...
I always think the "just cheaper enough" price points as troubling as the stupid cheap ones.
Looking at their page, loads of contradictory info, contact email address is proton mail (red flag), business address is a residential house (red flag), some guff about forging partnerships with manufacturers but isn't listed on companies house (guessing you can forge business relationships outside of your business, but troubling still)
You do get buyers protection rights in the UK so perhaps take a punt if you trust your credit card company to refund a dodgy purchase.
There is also a mobile number listed, maybe ring them and ask if they are scammers?
Edit: what they said. ^ ^^
Anyone heard of Diamofox? Came across their shopyfy store whilst fantasising about espresso machines I can't afford (financially or domestically). They're advertising some Lelit and other nice machines for £100+ less than anyone else but I can't see any reviews or mentions of Diamofox anywhere else online...