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price hiking on baby foods.
Learnt recently that it’s illegal to discount baby formula in the UK (and in the EU). Originally intended as a measure to protect children by encouraging breastfeeding, nowadays it ensures families that can’t breastfeed have to shoulder the additional burden of full-RRP formula.
Many Icelands in Norn Ire are in "nationalist" areas, not exactly Brexit voting hotbeds.
I do like the Iceland CEO in fairness, he's calling out price hiking on baby foods.