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promote the success of the company (maximise profits)
I don't think those two things are necessarily the same - "the success of the company" can mean many things to many companies, and usually written up in their articles of association.
"Having regard to" isn't optional - (Larger) companies are required to explain how they have considered these factors.
NotThamesWater
Interesting.
IANAL but is that saying that a director must promote the success of the company (maximise profits) for the benefit of its members (shareholders) and in doing so have regard for (but it's just a suggestion):
-blah blah blah
Maybe the new suggested legislation would place those factors on an equal footing with profits? Similar to a B Corp?