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An old post details the setup https://www.lfgss.com/conversations/344913/?offset=2075#comment16140109
And I've just edited for the recent upgrades.
But yes, a DSLR as a webcam, actually 2 of them when I'm recording webinars as I consciously try and film to minimise direct eye contact as it makes others more comfortable and at ease, so I offset one slightly and slightly zoomed out... Kinda imagine a slightly panned out shot of a newsreader Vs a close up of the newsreader.
The other part of the cost is the speakers on the desk. A lot of people have good mics, these make the audio equipment seem transparent.
You can tell if someone has a decent mic and good lighting will help a lot with small-sensor webcams but I can only assume some kind of DSLR is in use to get to £10k…
Stream-deck, lighting, audio interface and broadcast quality mic could be achieved <£1k.
Still, for a lot of companies it would be a hard sell and the tech support would be a nightmare.