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  • Bro! You don't use a high quality Japanese knife on a chopping board. You purchase a specific soft cutting board with an elastomer surface.

    I know shokunin kishitsu is a big part of Japanese culture. But every now and then I can't help but wonder if they're not actually just excellent salesmen who are very adept at cross-selling.

    "Buy our expensive uncomfortable jeans. You'll need a specific detergent. And a spare pair to make sure your first pair don't get too worn. Oh and because they're so savagely stiff they'll wear through at the crotch, but that's fine, we have an after sales repair service for a similar price to a new pair of regular jeans. I've noticed both your jeans are blue. Would you like a different kind of blue to mix it up, this one has a special weave so it will age differently."

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