Concept Bikes & Bike Innovation - for better or worse

Surely, at some point before launching the website, someone pointed out that some of those photos make it look exactly like a big black dildo.

Surely.

another friction point

Aside from the obvious comment, that looks like a lower friction version of the appoggio lombare concept

PMSL. Conceived by someone who never had to hop off the back of their bike to make a crash less bad.