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Not surprising is it? Just look at the amount of Asos/Everi return parcels at your local Post Office/Tesco.
The decline of high streets/brick and mortar shops is nothing new, unless you're able to distinguish the products significantly versus online retailers, it's pretty much a lost cause.
Furthermore, as some others have pointed out, most are barely staffed, on minimum or zero hours contracts and can't even give you a proper answer when queried, pretty much no service, makes no difference to buying on line no in terms of the shopping experience?
it's not just online shops though is it?
the high street is looking pretty bare at the moment.