I'm glad this has finally come full circle - online shop devouring themselves.
The race to the bottom is just that, under cutting competitors and see who could survive the longest or has deeper pockets. To put it into perspective, sometimes the discount is so steep that it's pretty much cost plus VAT. Of single low single figure margins.
And the bigger players get distributor prices, which is how the likes of wiggle are able to sell stuff below the trade price available to any local shop.
I'm glad this has finally come full circle - online shop devouring themselves.
The race to the bottom is just that, under cutting competitors and see who could survive the longest or has deeper pockets. To put it into perspective, sometimes the discount is so steep that it's pretty much cost plus VAT. Of single low single figure margins.
Absolutely bonkers.