Yeah this is them wanting to raise cash from shareholders so you get the choice - pay for more shares or don't (and accept your shareholding is diluted by all the people who do)
I wish they'd just put what you said at the top as a tl;dr.
@hippy started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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Yeah this is them wanting to raise cash from shareholders so you get the choice - pay for more shares or don't (and accept your shareholding is diluted by all the people who do)