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If they're limited to 100 though, maybe the cost/benefit isn't worth it.
Easy enough to ignore last 60 entries. Maybe they'll run it a few times, get sick of the admin and try to bump numbers, implement entry system.
hippy-
cost/benefit
You can either swallow the cost, which would be small compared to their revenue, or click a box and it adds the cost to the entry fee!
I do it for our reliability and it is well worth it. Actually I think Ian uses it for the Willesden one too.
I'm surprised they haven't tried to squeeze a couple of dozen more in, given popularity. The start location means its easy for a lot of people to get to.
frank9755
Given they sold out pretty quick last year its surprising they say they didn't expect it!
It's not hard to get a proper entry system set up rather than relying on Google forms. It's charming that their setup is really basic but it would save them a bunch of work sorting through 160 applications and managing it all manually. Something like RiderHQ will do the payments and manage waiting lists, and doesn't cost that much.