You are reading a single comment by @jellybaby and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
jellybaby
I'm not sure supermarkets bother with this sort of tracking - they already know who does what and where, as the result of time & motion studies, done old school analogue style, since forever.
I guess there may be an argument for micro-marketing based on individual / cohort movements, but my guess is not much, based on cost versus benefit.
No doubt marketing loves the idea, until analytics shoots it down with numbers.