I hate

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Aroogah in reply to @NotThamesWater

No doubt marketing loves the idea, until analytics shoots it down with numbers.

Marketing only use analytics when it agrees with their preconceptions.

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NotThamesWater in reply to @Aroogah

I should have caveated that - Analytics shoots it down, then marketing ask them to find a way to make the numbers agree with their amazingoriginalidea and can-you-just and why-doesnt-this-agree-with-the-numbers-i-produced

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Aroogah in reply to @NotThamesWater

Commission more research! With biased questions, narrow scope, firm I know, mates rates, etc....

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