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Aroogah
jackbepablo
NotThamesWater
I'm not sure supermarkets bother with this sort of tracking - they already know who does what and where, as the result of time & motion studies, done old school analogue style, since forever.
I guess there may be an argument for micro-marketing based on individual / cohort movements, but my guess is not much, based on cost versus benefit.
No doubt marketing loves the idea, until analytics shoots it down with numbers.