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Some retailers do that by tracking WiFi beacons sent out by your phone - connecting to the WiFi network not needed. If you do connect and perhaps provide some details in the AUP click through then they can get some more detail about who is lingering but not purchasing in which department.
jellybaby-
I'm not sure supermarkets bother with this sort of tracking - they already know who does what and where, as the result of time & motion studies, done old school analogue style, since forever.
I guess there may be an argument for micro-marketing based on individual / cohort movements, but my guess is not much, based on cost versus benefit.
No doubt marketing loves the idea, until analytics shoots it down with numbers.
NotThamesWater
I wonder if they have sensors to capture how long you spend in what part of the shop, or to record your path. 🤔