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Coincidentally Wiggle just came out with a Castelli collab of autumnal cycling clothing, that they’re selling at reduced prices and are not doing well at advertising.
Leshaches
andyp
Evans
They had a big push into their FWE brand just before it all fell to pieces - FWE hats, tops, stems, seat posts, whatever
I assume its a process of "here, this is the thing that will save us" followed by a rapid descent when it doesnt work and remaining cash has been spent