Wiggle are being Nobs

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Greenbank in reply to @greeno

Wonder why they bothered going through with that unless they totally didn’t foresee this.

I've seen it before where a large amount of capital is spent on a vanity project just before the demise of the company. If it were me I'd be investigating if there are any connections between any senior executives and the company that did the website redesign/overhaul.

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cookiemonster in reply to @Greenbank

Evans

They had a big push into their FWE brand just before it all fell to pieces - FWE hats, tops, stems, seat posts, whatever

I assume its a process of "here, this is the thing that will save us" followed by a rapid descent when it doesnt work and remaining cash has been spent

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Leshaches in reply to @cookiemonster

Coincidentally Wiggle just came out with a Castelli collab of autumnal cycling clothing, that they’re selling at reduced prices and are not doing well at advertising.

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