Isla bikes are stopping production - voluntarily, they've not gone bust. The middle class will be holding memorial ceremonies outside Waitroses the length and breadth of the UK.
Overstock, or they can’t afford to continue?
Neither, apparently. Just no appetite to continue. Business is still profitable, but they don’t want to sell on.
Sounds like a decent way to go out tbh. Price of second hand stock just went up by 1.5x I reckon.
@Howard started
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Isla bikes are stopping production - voluntarily, they've not gone bust.
The middle class will be holding memorial ceremonies outside Waitroses the length and breadth of the UK.