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  • As terrible as it was, that recent rebranding exercise must have taken a lot of time and cost a lot of cash. Wonder why they bothered going through with that unless they totally didn’t foresee this.

  • Assume they started working on it a year or two ago when the outlook might have been different, and by the time they knew they were in trouble it wasn't worth writing off all that work vs getting it over the line.

    Ironically there's never been a greater need for the 'sort by discount' filter.

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