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Agree, we're rarely running out of machines in London DC, but it's mainly because we are very specific about instance types and London DC is not that big.
@Polygon, that's quite steep for what it is. Active Directory? Document DB for $200?
You could try speaking to these guys - https://sherpa.escape-technology.com. We considered them at some point. They are nice people but the price may be as steep as AWS.
Consider using Spot Instances for rendering - they are much cheaper than on-demand ones.