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  • Dhb, vitus and nukeproof are probably the biggest of their own brands.
    Mike Ashley has loads of commercial property so maybe you could see cycling gear integrated into what he currently has.
    As much as people hate him he has saved a number of businesses and I’m sure he wouldn’t be interested unless they had thought it could be viable

  • He already has Evans injected into all of his other ventures, and the cycling stuff that Sports Direct did before aquiring Evans.

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