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Ah interesting - and yes you're right it has happened:
https://www.business-live.co.uk/retail-consumer/thg-sells-division-mike-ashleys-27365740So PBK is alive and so warranty issues can still be dealt with there. Question as to the level of customer experience still exists I suppose
My understanding is that that has already happened, Fraser Group bought the whole cycling division of THG (which includes a former employer of mine so I get different rumours maybe)