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branwen
@Rox
I have a feeling Rapha's problem is it saturated the market. It was really just too successful with its sales of their instant classic products. The number of serious cyclists has its limits so you can only sell a limited amount of gear. There were other brands that followed their success and people also got tired of the repeating designs. The new owners never understood that it is not a fashion brand that has to renew their catalogue every season and cut down on quality.