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I don't know if GW ever explicitly said why they did it, but I think it's just for accessibility - when a kid says "I want warhammer for christmas!" it's easier for parents to know where to go. A lot of adult / more experienced hobbyists won't buy anything from actual GW stores cause all 3rd party store offer a discount.
zooeyzooey
@konastab01
Sorta on topic, why did Games workshop change its name to just warhammer on the shops now? Use to play went I was younger but not now