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That would be too easy to manipulate.
Irked me at first but the cost of processing it, loss in postage two ways etc, must be crippling. We should all stop buying shit online without being sure. Hard I know when you can’t try stuff on.
Their £10/year service still gives you free returns tho and free next day delivery.
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the cost of processing it, loss in postage two ways etc, must be crippling
Not as crippling as running an actual shop with changing rooms where you can try stuff on. Accepting returns just because people don't like stuff when they get it in their hands is a cost of doing business which should be factored into overall pricing, it's only the return postage which is optional under UK and EU distance selling regulations, so offering free returns is an added value proposition which will live or die by the will of the market.
As soon as Wiggle stopped free returns, I stopped using them. I can understand they want to dissuade you but why not bring in a return limit instead of a fee.