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Think they loved him cos he took the focus off their car crash response to covid. In all honesty I’ve no reason to think capt Tom himself wasn’t entirely well motivated but his family seem to have jumped fully aboard the gravy train. Thing that gets me is that they were all absolutely minted already. Maybe not private-health-spa-in-your-sizeable-garden minted but certainly cost-of-living-crisis?-what-cost-of-living-crisis? minted. (How am I doing, Hugo7?)
Also explains why the Tories loved Captain Tom so much; respectable old man does something pointless which purports to deliver a social benefit but which actually puts cash directly into the pockets of shameless, venal grifters.