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  • Hope it doesn't feel like I'm shooting you down - just curious - when other manufacturer's are manufacturing using recycled cotton, for example, is there any reason you chose to use presumably virgin cotton given sustainability is the name of the game here?

    Good luck.

  • No, very happy to chat about choices made and why we are doing things, and even take onboard feedback!

    It's purely a quality issue. Recycled cotton has really short fibres that when spun into yarn and then into fabric produces a noticeably inferior product to long fibre virgin cotton. It's still fine, and probably on par with some lower quality fabric, but we are trying to go for super high quality as well as sustainable. We are hoping our clothes will last decades, rather than just a few years.

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