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Hope it doesn't feel like I'm shooting you down - just curious - when other manufacturer's are manufacturing using recycled cotton, for example, is there any reason you chose to use presumably virgin cotton given sustainability is the name of the game here?
Good luck.
JB-
No, very happy to chat about choices made and why we are doing things, and even take onboard feedback!
It's purely a quality issue. Recycled cotton has really short fibres that when spun into yarn and then into fabric produces a noticeably inferior product to long fibre virgin cotton. It's still fine, and probably on par with some lower quality fabric, but we are trying to go for super high quality as well as sustainable. We are hoping our clothes will last decades, rather than just a few years.
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My time at Raeburn taught me recycled cotton doesn’t last as long. I’m guessing that’s why.
Also organic cotton uses five times as less water to produce.
Lebowski
photoben
Hoping this doesn’t come across as too spammy.
I posted a few months back about creating a completely UK made sustainable brand. Well we’ve finally got the 1st batch back and things are looking good.
Haven’t managed to get an on-demand model working yet, mainly because we are small, it’s our first time dealing with suppliers and they can’t guarantee production times. But it’s something we want to work towards.
We’ve started with basic staples: Sweatshirts, Hoodies and T-shirts. But will hopefully grow the range as time goes on. All the fabric is 100% organic cotton and knitted here in the UK. We’ve gone for a heavyweight 445gsm for the sweats and hoodies and 265gsm for the tees. And all the clothes are hand made in our workshop in London.
We go on sale next week and are mainly doing marketing via our Insta account, so if you are interested check us out and give us a follow to hear release date: https://www.instagram.com/waitingfortomorrow_uk/
Or our website with a bit more info is: https://waitingfortomorrow.co.uk/
I’ll be delivering any London orders by bike, so wish me luck!