Running

Am I right in thinking @Chopsicle created the f500?

Sort of - I had time on my hands one winter, and was working with Rapha Condor, so decided to see what it was like to be out in all conditions, with the objective to design better kit. Stories from the road were posted on the Rapha blog, and the following year they got behind it. I can't say it was planned or intentional, but it's amazing to see it snowball from there.