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Develop a rain cover that is aero and performan
On this - had the sides down on my Bullitt canopy this morning now that it's colder. Felt a fair bit quicker which isn't really a particularly revolutionary aerodynamic concept, but I wonder how much faster the Bullit could be with a more optimised canopy shape (if not already)
I would ignore the asthetic similarities and focus on functional differentiation. Develop a rain cover that is aero and performant (game changer for hauling kids in wet weather.) A flat deck option for transporting bulky goods (like a fold down flat deck vs current basket option. And a really good integrated kickstand. Again make or brake for happy living with a cargo bike. But the bike for sure looks cooler then the muli.