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  • He has stopped riding road races so if his team don't get publicity from his rides, there's no reason to keep him on the team.

  • I read somewhere that he gets more coverage and engagement than the rest of the team, so I imagine they are very keen to keep him on.

  • Well exactly. They generate a tonne of content from his riding. If he started doing ultras without any photo or video, the engagement would decrease

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