Owning your own home

That's the one. TBF I made the assumption that it was direct drive based on how noiseless is is when it is in use. The spec does say that it does not have an inverter motor and then goes on to explain that inverter motors contribute to very little noise. So, in truth, I don't know. I'm in SE London and you're welcome to pay me a visit and I'll run it for you.

Actually, I was wronger than a wrong thing. Mine does have an inverter motor, but looks very similar to the one you linked to. Tis the one pictured below.
ETA - A bit of investigative suggests that they no longer do this model.
Correction - they no longer do it online, but there are still some available from some stores. They won't be re-stocking once they've gone. I paid just over £503.00 for mine.
ETFA - Aside from the silent running, I've been particularly struck by the short wash cycles if offers (I'm a single occupancy household, the inverter motor tech weighs my skanky pants and decides how long it needs to launder them for).