Adios pro evo1 looks bonkers. 183 grams is unbelievable. I know the price is insane but it’s probably a loss leader to get around the world athletics rule that a competition shoe needs to be available to the public. They probably don’t even want to be selling them at all given they only last one race but maybe this will shake things up with the marathon record in Berlin.
Imagine how nuts it would be if one (or more!) of their runners got under 2 hours in one event.
My immediate thought was the sustainability angle but that kind of goes out the window if this is just to break records.
Adios pro evo1 looks bonkers. 183 grams is unbelievable. I know the price is insane but it’s probably a loss leader to get around the world athletics rule that a competition shoe needs to be available to the public. They probably don’t even want to be selling them at all given they only last one race but maybe this will shake things up with the marathon record in Berlin.
Imagine how nuts it would be if one (or more!) of their runners got under 2 hours in one event.
My immediate thought was the sustainability angle but that kind of goes out the window if this is just to break records.