• All aboard! The hype train....

  • The watch looks so classy in to promo shot above and then boom this brings it back to earth. It's awful but will sell like mad and generate loads of hype.

    It feels like someone employed a millennial who 3d printed some classic watches for giggles and marketing saw the results ..

  • It's awful but will sell like mad and generate loads of hype.

    I’m still not sure it will. It feels like Swatch are trying to repeat the trick but I don’t necessarily think it’ll work this time, at a higher price point, with an uglier watch and a much less well known brand.

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