I also don't follow things that closely but haven't Seiko done this? 5 series used to be sub £100 and then jumped to £200-£300.
Seiko 5 is sub-brand. Many models. Maybe they don't make the super cheap ones anymore?
@Howard started
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I also don't follow things that closely but haven't Seiko done this? 5 series used to be sub £100 and then jumped to £200-£300.