Twitter

If we take it seriously for a sec...

... it's interesting that he's plan for twitter has been to use it to create something totally different from twitter. While lots of people use twitter professionally with real names, my (probably incorrect) sense is that this is to profile themselves with their audience as content creators. I guess there are lots of others who use it in a LinkedIn style posting format.

However, surely a big part of the content is that it's you just posting rather than your employer being able to scroll back through your possibly poorly thought out tweets?

While I don't think it's genius or anything, it feels like he wants to make a MS/Meta/Google with a basket of products and twitter was vehicle with a big enough presence and infrastructure to do it.