• Lots of emotional not practical stuff around Motor Car ownership, I believe it's still aspirational and seen as a status symbol, success hardware outside your home.

    Yeah, it's easier to project affluence with a car than other more sensible (and expensive) things like a nice house.

    So if you don't have much money, you spend it on a nice car and a shit house. You see your friends with your car, outside the home you are represented by what car you have, people can't see that you have a rundown ex council house when you turn up to Tesco in your Range Rover Sport, despite the fact you're spending as much as your mortgage payment on it. The fact that owning an expensive car locks people into poverty is neither here nor there, it makes them feel good for a bit.

  • But the more realistic thing is that people can’t aspire towards a big expensive house as it’s simply unattainable, but they can aspire towards and attain an expensive car.

    People work hard and want what they perceive to be the rewards of their labour. I’m not saying I agree with it, but I do understand how it happens.

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