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You’ll literally never know where the money really goes. They clearly do give a lot of money to charity - they have to to maintain their non-profit status - and apparently there are a lot more secret charitable donations apart from the ones they talk about on rolex.org. Eg Wilsdorf was an orphan and orphanages have always been one of the things they support. But their structure and status in Swiss law means they don’t have to disclose much, if anything, of their financials.
I would say that I think they probably do more “good” overall than any other watch brand, but it’s very much in that rich-person philanthropy style that takes full advantage of the tax breaks.
Regal
Yeah, this I genuinely hate. It seems so slimy to be registered as a charity and conjures up everything linked with shady Swiss bank practices. Can someone shed more light on it, no one seems to ever discuss it online?? Is it simply tax related as you say or more than that?