-
It seems all charitable work is shared here, plus, it seems, there is lots donated in a more discreet way according to some online sources.
-
You’ll literally never know where the money really goes. They clearly do give a lot of money to charity - they have to to maintain their non-profit status - and apparently there are a lot more secret charitable donations apart from the ones they talk about on rolex.org. Eg Wilsdorf was an orphan and orphanages have always been one of the things they support. But their structure and status in Swiss law means they don’t have to disclose much, if anything, of their financials.
I would say that I think they probably do more “good” overall than any other watch brand, but it’s very much in that rich-person philanthropy style that takes full advantage of the tax breaks.
And a not-for-profit companies so they can pay less taxes.