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I bought blind 8 years ago, had no experience of E10
Did the same thing, though seven years ago for me. It was proper 'last chopper out of Saigon' territory and all I knew about Leyton was that it was the shit bit of Walthamstow. I also knew that it was really easy to get back to civilisation (Hackney) and had decent green space, which was enough.
It's definitely changed in the last few years. Leyton is like Walthamtow's slightly chavvy younger brother, except in the last few years he's started to get into sourdoughs and tap rooms.
I bought blind 8 years ago, had no experience of E10 (was renting in Homerton for ages), and Leyton back then was firmly in the uncanny valley of ‘looking nice’ having had loads of Olympic regeneration cash slung at it (Notting Hill pastiche shop fronts & that), whilst not quite having reached a critical mass of hipster Hackney refugees buying up relatively cheap houses.
Was a bit of a dump behind the polished facades, and only recently have the coffee shops and double dormers started popping up in earnest, making it feel like more like Walthamstow but with better transport links and access to green space.