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One of the key things about TABR was the history of the route it follows, going back to 1976. It sold itself. Also the vibe it has; the locals loved the racers coming through their small towns. Nathan should try to lean in to the rise in gravel popularity in USA like Unbound and promote the hell out of it, get a few names to ride it, people with a social presence. There are a lot of races now and Nonstop got lost in the crowd.
Squaredisk-
Yeah, but it's like RRA records - roads change, safety becomes a bigger concern, especially when you have 100 people on the same roads.
I didn't know anything much about its history - I think the Inspired to Ride film (https://www.imdb.com/title/tt4340740/) did more to attract entrants than anything else. Same as the Tour Divide. They'd both be way less popular without the docos.
These days I'm more interested in his NonStop route than the TABR route.
hippy
https://rideyrbike.com/tabns-a-way-forward/
TABR will now be Trans Am Bike Nonstop, switching to the safer route they've been using on the Bike Nonstop for the last few years.