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Are we going to have to explain that ads are targeted at you based on your previous browsing history?
andyp-
I haven’t been buying dildos or lingerie recently
I just opened the page and now it’s women’s make up, and I haven’t been browsing for that. My recent search history has been activities in Sligo, mountain bike parts, travel insurance, and Japanese knives. Which will all trigger my golf club fanclub.
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Only if you're not blocking all their tracking. You can also do things like opt-out of Google targeting and reset your ad id on your phone, etc.
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Boring answer here, online advertising has got a lot more real-time and I think it's more likely that reading women's football articles is putting you into Ann Summers and Clinique's advertising user profiles rather than a bank of historic browsing activity or abandoned cart advertising.
dancing james
hippy
NurseHolliday
BBC website advertising