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The Leyland Trade is not a bad option. You want a high solids paint. They are normally more expensive and very matt. I've used supermatt in the past but I do a lot of covering similar light tones these days and I use another very matt finish for ceilings.
The last ceiling I did was Leyland Trade, white on white and I thought it covered well in pretty much perfect conditions. A nice paint to work with even in summer heat.
I always wash walls & ceilings with sugar soap as I think that helps to remove greasy/waxy areas that don't like paint.
I could, but that would mean admitting I have nothing left in life. Not too worried about one coat and done. Just something that folks have found covers better than others. The Leyland trade does the best of what I have tried, just curious if there is anything even better.