-
In my experience, you only want to tamp down to the point where it feels "solid", without trying to force any additional compression. It's less than you might think. As I understand it, if you compress it too much then the water can't soak through evenly and builds up force in individual spots which forces open a channel.
Also, as alluded to, make sure you don't knock the portafilter head off anything while loading it into the machine as that can cause a crack in the puck too.
I admit, the first puck I prepared this morning I have a very gentle tamp and it fell apart when I turned the portafilter over to get rid of the loose grounds, so I then tamped with a bit more force- likely too much.