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Have a look at the decorators forum
I could, but that would mean admitting I have nothing left in life. Not too worried about one coat and done. Just something that folks have found covers better than others. The Leyland trade does the best of what I have tried, just curious if there is anything even better.
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white is a funny beast, there's nothing that's a massive guaranteed advantage , I put that down to the pigment being titanium dioxide sounds expensive (as crazy as it sounds one thing the bridging coat will do is make the wall less thirsty= less paint used on the top/colour coats) I wouldn't worry about opacity. The tikkurila mentioned above is excellent in situation of dual natural lighting/ particularly awful ceiling surfaces, it somehow works on the texture it gives thus if used as a mist on filler it will horrendously flash the texture through especially if using a finish specific paint (f&b)
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The Leyland Trade is not a bad option. You want a high solids paint. They are normally more expensive and very matt. I've used supermatt in the past but I do a lot of covering similar light tones these days and I use another very matt finish for ceilings.
The last ceiling I did was Leyland Trade, white on white and I thought it covered well in pretty much perfect conditions. A nice paint to work with even in summer heat.
I always wash walls & ceilings with sugar soap as I think that helps to remove greasy/waxy areas that don't like paint.
Have a look at the decorators forum reviews as that’s from people using stuff every day, I use a few paints that I wouldn’t have known about without looking there.
Found Tikkurila Anti reflex 2 from there which is an excellent ceiling paint to hide unevenness, does take 2 coats though.