Overpriced BMX with disc brakes

GCN presenter effortlessly climbing an insanely steep hill whilst talking:

"Now the specs for this bike are impressive, on paper that is, but can it give some of the more boutique brands a run for their money? After all it has a nimble frame, hydraulic disc brakes and even a wide range cassette, for something that costs 460 pounds it rides a lot more like a bike that costs much more, maybe 520 pounds. So should you buy it instead of a Neutrino?"

Cut to side on camera car footage as he stands up to "give it some welly" but he immediately loses balance and falls into a hedge. Emergency services are called and he continues the monologue from the stretcher.

"And the answer is no, you shouldn't, and here's why: it's a Halfords bike that was delivered to me with a headset done up so tight I couldn't turn the front wheel. It literally does not compete on any level except price. Where it does excel is being stored under the stairs and having a big thick down tube you can put big stickers on."