I hate

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Soul in reply to @hippy

Hate to break it to you but…

Funny, they manage to show ads on TV without tracking who sees them.

https://www.adsmartfromsky.co.uk/
https://www.barb.co.uk/the-barb-panel-2/

Same goes for ads on the side of buses, etc.

https://www.hivestack.com/

Advertising £$€ are being scrutinised more and more. Advertisers have been moving budget from traditional media to trackable / measurable media in ever increasing chunks for years which has led to the types of tech above.

I say all this as someone who works in advertising and uses a DNS to avoid tracking 🤷🏼‍♂️

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hippy in reply to @Soul

Not the same thing at all.

Sure, if you're running a smart TV or using a streaming service. I'm talking about terrestrial tv - "they" can't monitor what I'm watching. They can only take a sample and guess (and they'd be wrong)

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NotThamesWater in reply to @hippy

They can only take a sample and guess (and they'd be wrong)

BARB, innit. Although they only have a tiny sample size.

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