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Hate to break it to you but…
Funny, they manage to show ads on TV without tracking who sees them.
https://www.adsmartfromsky.co.uk/
https://www.barb.co.uk/the-barb-panel-2/Same goes for ads on the side of buses, etc.
Advertising £$€ are being scrutinised more and more. Advertisers have been moving budget from traditional media to trackable / measurable media in ever increasing chunks for years which has led to the types of tech above.
I say all this as someone who works in advertising and uses a DNS to avoid tracking 🤷🏼♂️
The issue with that is funding though. People don’t want to pay for journalism or content in general.
It’s got to be funded somehow and, like it or not, advertising is the most successful model.