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They scan the planning applications and then blunderbuss everyone locally in the hope they get a nibble. I had lots of these a year or so ago. One bloke actually sent me a fairly detailed quote for the totality of the work I'd got planning for which I was impressed with. The price was good too. But if they have to do this to get work then it's a major red flag obvs
Making potential customers pay to recieve unsolicited mail is an interesting way to go about introducing your services.
Wonder if they'd knock £2.50 off the final bill?