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Idk if I championed it, but it's what we've generally used and I've suggested it before.
I did our sitting room in it recently using an F&B colour match (before we realised we didn't like the colour and I had to repaint it). I really liked it. Especially the finish. We went for the premium one.
The new paint was Dulux, and while I'm happy with the finish it wasn't as nice to paint with, and imo the finish texture isn't as nice....but not so much difference that I care. Even less so after painting a room twice.
Who was it who championed valspar paint? I’m never using anything else again.