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My NowTV account was also linked to my home address. Physical addresses are probably required for passing on to TV licensing people.
Hence the comment about creating a new account in my wife's maiden name. Any attempt to create another account under my name (and probably even just the surname) would probably flag up their "trying to sneak a new 6 month deal" code even if I used an vastly different email.
(It was also linked to my BT account as I signed up for the Sky Sports deal and didn't have to supply any form of payment info. I can now see it on my BT bill, and I was also able to access Sky Sports on the NowTV app on my BT TV box without having to provide any new login details.)
Greenbank
ketsbaia
Presumably they just look at which email account you signed up with, no? I had a NowTV account six years ago using my old email address, so I'm just going to use a new email this time and see what happens.